Video Marketing Strategy for startup businesses in 2024

Although video marketing through social media channels was always popular, its demand has soared through the roof since 2020.

As people were forced to stay inside their homes from early-2020, they turned more and more towards videos. And video-sharing social media platforms like YouTube, Facebook, Instagram, Linkedin, etc., were quick to capitalize on this and emerged as viable alternatives to conventional media channels for brand awareness.

If your Startup business is not already provisioned for video marketing in your overall marketing plan, you are missing out on something big. Move ahead in this article to get some best tips to scale up your marketing efforts and give your startup firm the right boost it needs. 

Video Marketing – A Primer

Simply put, video marketing means showcasing the best benefits of your startup products or services through videos. You can produce videos and share them on social media websites like YouTube, Facebook, Instagram, etc., and connect to your audience conveniently. 

You can choose any type of video depending on your brand tonality and customer preferences. For example, if you manufacture bags for trekkers, you can show some trekkers on a journey to the mountains to promote your bags or focus only on bags. Startup companies generally create demo or explainer videos, animation videos, live-action videos, teaser videos, and event videos. 

Video marketing is a creative endeavor. Unlike print ads, video ads give you plenty of opportunities to experiment and test your creativity. You may use it to invite legitimate customers to your website or channel, engage with them, promote your brand, launch products or services, and seek their feedback to improve your marketing campaign.  

Now that you know what video marketing is, let’s discover the top reasons why startups are making videos a vital part of their marketing plan.  

Numbers Speak Louder Than Words

Statistics published by leading market research firms like Statista, Hubspot, Optinmonster, Wyzowl, InVideo, Insivia, etc., found quite a few exhilarating numbers to justify the terrific growth of video marketing over the years.

Statista predicts that online videos will attract over 82% of consumer internet traffic by 2022. And, according to Social Media Week, 78% of internet users view online videos every week, while 55% watch them every day. 

72% of people prefer learning about a product or service through videos. Furthur 84% of people feel convinced to make a purchase decision after watching brand videos. 

A Wyzowl survey found that 86% of businesses use digital video as an effective marketing tool. And a WordStream report observes that video content allows marketers to grow their revenues 49 times faster than those without a video-based strategy. 

InVideo found that In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2024, an average person is predicted to spend 100 minutes per day watching online videos.

If the set of numbers mentioned above is an indication, video, and video marketing is perhaps the most foolproof marketing strategy employed by innovative and reputed businesses. 

Save Money to Use on Better Things

Video-sharing websites like YouTube and Instagram offer advanced analytics to help you track the efficacy of your video marketing campaigns. You can track the metrics and tweak your marketing strategy depending on the changing dynamics. 

Besides being more trackable than conventional media ads, video marketing also enables higher savings. The newly introduced feature of Instagram stories is helping small businesses and startups immensely to connect with their audience in the right way and leading them higher savings and more impact on their audience base.  

Unlike media channels, social media websites generally follow the PPC method of advertising. PPC, or Pay Per Click, is an innovative concept of optimizing your ad spendings. Under this method, you spend money only when someone clicks on your video. Moreover, since the clicks are tracked by their IP addresses, there is no room for false reports or inflated click count. 

Hence, video marketing through social media makes your marketing cost-efficient and targeted. 

Direct Interaction With Customers  

Videos, especially live videos, give you a wonderful opportunity to engage with your customers and seek their feedback on your products or services. As a startup, the most significant challenge you will ever face is to convince people to believe your products or services. In this age of cutthroat competition, the chances are high that your competitors have a wider presence than you, and competing with them is far from simple. 

Fortunately, video marketing is a surefire way to increase user engagement. Every time you upload a high-quality, relevant video, you welcome organic traffic. And, if they find something informative, they will most likely stick to you and keep coming back for more. 

Video marketing is a win-win solution for both marketers and customers. While marketers can ask questions to customers, customers can find answers to their common queries.  

How to Create An Impactful Video Marketing Campaign:

After knowing the top benefits of video marketing, you must be willing to know the steps needed to create an impeccable video. The tips mentioned below can help you shape up your approach:

Shoot/ Create the Video

As the first step, you have to shoot or create a video. Choose a topic after analyzing the customers’ preferences. Consider the customers’ demography, age, gender, and other factors while deciding the theme. 

An excellent way to find what customers are looking for is by looking up the auto-recommendation on search engines. All top search engines like Google, YouTube, etc., show the top searched phrases when you type something. You can find the top catchphrases people use while looking for something and choose your theme accordingly.  

Edit Your Video Properly

Editing is the most important activity you need to consider while creating a video marketing campaign. A properly edited video can take you places. 

Do you feel worried about the costs of editing? The good news is that you can easily get a free video maker on the internet. A video maker/ editor allows you to trim your video, add effects, merge clips, include animation, add music or text, and create a super video for marketing purposes. 

A properly edited video speaks volumes about your brand. Hence, editing the video is crucial before sharing it with the public.

Conclusion

After creating and editing your video for marketing, it’s time to do the actual work – share it with people and draw organic traffic to your website or channel. 

Popular websites like YouTube provide numerous video options to let you apply your marketing sense and reach the right audience. Skippable video ads, non-skippable video ads, reels, stories, etc., are some terms you need to familiarize yourself with to make your video marketing campaigns top-class and rewarding.