Using Instagram to Promote your Business Blogs

You’re probably already using Instagram to share photos and videos with your friends. But did you know that you can also use it to promote your business blogs?

Here are some tips on how to get started;

1. Find businesses that are similar to yours and follow them.

 This will help you get an idea of what kind of content they’re posting and how they’re using hashtags.

2. Use relevant hashtags when you post about your business blog.

 This will help people find your content who are interested in what you have to say.

3. Use attractive visuals. 

People are more likely to engage with content that is visually appealing. So make sure to include beautiful photos and videos in your posts.

4. Use Instagram Stories. 

This is a great way to share behind-the-scenes content and give people a peek into your life as a blogger.

5. Host giveaways and contests.

 People love free stuff! So host a giveaway or contest on Instagram and promote it on your other channels. This is a great way to get more followers and drive traffic to your blog.

By following these tips, you can start using Instagram to promote your business blog and reach a wider audience. So what are you waiting for? Get started today!

Instagram is a visual platform, which means the majority of what you see there is visual. The primary way that people get information these days is via pictures and emotions. Instagram also has a strong pull, which is how you may build a devoted following. You’ll discover bloggers in industries similar to yours as well as your future consumers. They’re all in the same spot!

I’ll start from the assumption that you already have an account, so I can get right to explaining how to use Instagram to promote your blog, articles, newsletter, and other content upgrades!

MAKE SURE YOUR INSTAGRAM BASICS ARE WELL SETUP

This is what I mean by not overtaking your account! This is where your Instagram branding must be ever-present yet not overpowering, drawing people in rather than pushing them away to another profile.

There are two parts to your Instagram existence; the profile and the feed. They are both important and they both have creative possibilities.

The way your entire account looks is very important because people will see it as a whole and if it isn’t appealing, they won’t follow you.

USER NAME

Your Instagram name and username are two parts of a team. The “username” follows the @ sign and is how people find you and remember you. Your “name” is what shows up right under your username and is what appears in searches. Make sure to use different lines in the description to showcase yourself, your blog, and your company’s services. Be precise, succinct, AND creative! Use emojis!

YOUR FEED

Your feed is where things can become really interesting and will help you stand out. There are a variety of strategies to promote your blog articles on Instagram, but you must always keep them consistent with the brand.

MAKE SURE EVERYTHING YOU POST FITS WITH YOUR BRAND

Its ok to make mistakes, just delete what you don’t like and try a new approach. It’s all about experimenting.

HERE ARE SOME POSTING IDEAS TO GET YOUR OFF AND RUNNING:

-Use the same branded graphics from the blog posts and create the square Instagram version.

-Post “coming soon to the blog” photos with messages telling your followers what they can expect to see in the next few days. Follow through with what you promise!

-Take behind the scenes photos of what inspires your blog post. If there was a photo shoot involved, show the set up and the photographer at work. If you are the photographer then have someone take a photo of you taking the photos!

-Use quotes from your post and make images with them. Think of how you make a “click to tweet”. Short and sweet, and wording that will catch your followers’ attention.

-You can even promote old blog posts and say something like “from the archives” and in the call to action say, “search for so and so in the blog”

–Create a giveaway on a raffle copter with something you can give your followers as a prize. It can be a service, a product or even an amazon gift card. Promote it on Instagram, use the link in the profile to take them to a landing page where they sign up to your newsletter to enter the giveaway.

–Do you publish guest posts? Do a feature on your author, do a couple of shout out posts about their Instagram account and blog before and after you post about their guest post.

–Use you Instagram as a mini blog and use the caption to write mini blog posts that you can finish off with, “read more about this on the blog”